Going The Distance

Recently Aimee Bridgman and I flew out to the Gold Coast to attend the 10X Annual Conference and Awards Ceremony. The theme this year was "Going the Distance" - basically it was all about perserverance and stretching your mind to setting goals and then focussing on the steps that you need to take to reach them. Remember - Aim High and you might just hit it! The messages which we took away were too powerful not to share with RES Group's clients so I thought I would do a summary of those that I consider the most valuable.

RES Group welcomes two new team members to the fold.

The first is Kathleen Duan. Kathleen is the newest member of our accounting team, is a qualified Associate Chartered Accountant and can speak Mandarin. To find out more about Kathleen view her profile on our website.

Secondly we welcome Kasandra Anthony who comes on board on as a part time Marketing Administration Assistant. She will be assisting Aimee in the Marketing Department specifically in our 10X Business Coaching division and she will also assist Wendy throughout the office. Click here to view Kasandra's profile.

Welcome Aboard Ladies!

The Psychology of Pricing

This month I decided to do some research into the area of pricing. Psychology is one of my interests and what I did my degree in so I thought I would look at pricing from a pyschological perspective. You can also find this article in Etch Magazine and for a list of other articles that we have written here at RES Group please visit our Latest News page on our website.

We generally assume that when it comes to pricing we all use rational economic thinking but in reality each of us processes numbers differently and when confronted with a variety of price triggers we can be seemingly irrational when it comes to considering prices. Price is generally all in the mind, as customers we buy first on emotion and then we rationalise our decisions later. Customers all expect a "fair" price, however what constitutes "fair" is in the mind of the beholder. A business that considers the psychological factors of pricing will have a distinct advantage; here are some things to consider:


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North Shore accounting firm RES Group beat leading accounting firms across the country to win two 10X Outstanding Achievement awards at 10X’s 2010 Annual Awards Night, held on July 9th at the Gold Coast.

Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, they come unstuck by falling into at least one of the five following pitfalls – read on to find out what they are and how YOUR business can avoid them.