There is currently a serious illness affecting businesses called F.I.T. which is impacting profits, cashflow, staff and business owner happiness and seriously stunting business growth.  If F.I.T. is not addressed businesses are at risk of barely surviving or maybe even heading towards extinction.  So what is F.I.T. and how do YOU protect YOUR business.

Like the sound of Imported Fine Wines and cheeses at 35% off?  How about speciality foods at up to 80% off?  Need quality gift baskets to send to clients or friends?  Then this week you should be heading down to the FWC Liquidators Sale at 3D Henry Rose Place in Albany.

For more information read our flyer below or contact Digby Noyce in our office.

FWC Sale Flyer

Segmenting your market

I spoke in the last newsletter about taking the time to plan your marketing before jumping right in.  One of the steps I mentioned in this process was determining what your market looks like, here are some hints and tips on how to go about segmenting your market and deciding who to target your marketing towards.

It doesn't matter what business you are in or where you are located, fundamentally there are just seven ways to increase the profitability of your business.

Are you struggling to increase your average sale? The easiest way is to increase your prices yet, many business owners and managers have trouble with this. They fear that if they increase their prices their customers will disappear.

 The truth is, they won’t.

On almost all occasions a price increase can actually increase your sales volume.